Built For Impact » Image http://built4impact.com design | marketing | branding | seo Sat, 01 Oct 2011 17:54:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Importance of a Good Brand and Corporate Identity http://built4impact.com/the-importance-of-a-good-brand-and-corporate-identity http://built4impact.com/the-importance-of-a-good-brand-and-corporate-identity#comments Wed, 20 Jan 2010 21:45:20 +0000 jeff http://built4impact.com/?p=31 The most important thing a business needs is for the public to remember or identify a product or service, with your business. If you asked a hundred adults what a “Kleenex” is, it’s a safe bet that a hundred people would say it is a facial tissue. The real answer is it’s a brand of tissue… This is why corporate branding is the key to a successful business… The concept is to identify a product or service with the identity of your business. Ordering a “Coke” is often heard in restaurants, versus ordering a cola. Coke is short for the Coca-Cola company but most shorten the beverage name, and simply refer to it as a “coke”. Every company, no matter what size, has a trade name. More often than not, one of the biggest driving factors of their success is their branding.

When the public associates the name of the company with a certain product, that company has found the ultimate success in brand recognition. Many people will purchase the product simply because it is recognizable. They may feel the product is more reliable, trustworthy, or better, just because they recognize the name. A well branded company also tends to have loyal customers. Others companies may offer the same product, and quality, but not generate the sales, simply because of brand loyalty. It is still very important to offer a quality product, but keep in mind that other companies may also be just as good. Consequently, good branding and corporate identity can play a deciding roll in a company’s survival or success.

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